Published on Tuesday 05 August 2014 in Van News
Vanarama becomes the Title Sponsor of the 2014/15 Football Conference Company signs three year partnership.
TELFORD, England (July 30 2014) - www.vanarama.com, the market disrupting van leasing business is the new title sponsor of the Football Conference. The partnership was launched today in the presence of member clubs and will see the commercial vehicle specialists take the naming rights for all 1,476 games a season across the three divisions in 2014/15.
To mark the launch of the partnership, Vanarama will bring back the competitions traditional name after a 7 year absence. From the start of the new season the league shall be known as the Vanarama Conference, Vanarama Conference North and Vanarama Conference South.
The deal is a statement of intent for Vanarama joining Barclays Bank plc and Sky Bet as one of only three title partners of the top tier of English football. Vanarama will use the Vanarama Conference platform to further build rapid UK wide awareness and understanding of the Vanarama business via the League's established national; regional and social media platforms.
Vanarama.com is part of the Autorama Group of companies. Vanarama are specialists in van, pickup truck and car leasing, where customers lease their vehicles instead of buying them.
A company of football fans, Vanarama will support the sponsorship with a series of fan-based initiatives. The first of these initiatives is for each club's community scheme to earn from every car or van leased from Vanarama, or one of its sister companies through a special Club offer.
The partnership was negotiated by sports marketing agency SportQuake who will also assist in managing and delivering the national sponsorship campaign. SportQuake specialise in helping consumer brands and rights owners to deliver commercial and cultural value through sport. This year SportQuake has already completed over 100 football partnership deals including major transactions with all 20 English Premier League clubs.
The first game in the new Vanarama Conference will take place on Saturday 9th August 2014 seeing Bristol Rovers FC host Grimsby Town FC at 12.45pm live on BT Sport.
Andy Alderson, Vanarama.com' s Managing Director, said: "With the Construction sector predicted to play a major role in the growth of the UK economy over the next few years Britain's van drivers, our customers, will be at their busiest since the peak of 2007. Our research shows a clear fit between our customers and football fans UK wide and as soon as I became aware of this unique opportunity to become such an important part of the national game I just had to get involved."
Brian Lee, Chairman of the Football Conference said: "I am sure I speak for the whole of the Football Conference family, in welcoming such a competitive and innovative brand as Vanarama, to become our new Title Sponsor. We all look forward to working with Andy and his first class committed team to establish a partnership going forward which will be of major benefit to both over the next few years. Branding is a key element in this sponsorship for Vanarama, who will now be able to link their rapidly growing name, allied to our national sport through our position in it, backed with vibrant media coverage".
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Notes to Editor
Vanarama is part of the Autorama group which was set up by founder and MD Andy Alderson in 2004 initially as a used vehicle dealership. Andy had previously worked in the motor trade for 12 years in a variety of roles and in senior positions. His strong track record in business to business sales and in particular B2B leasing meant that setting up the leasing side of his own business in early 2007 was an easy decision. Back then it was just him and laptop as well as a part time admin person working out of a porta cabin.
Just 7 years later, Vanarama is the largest commercial vehicle leasing broker in the UK. Following the decision by the business to take the position of the branded player in its sector via the launch of national TV & Radio campaign in August last year. The company is on track to take advantage of the strong demand from the construction sector and sell 5000 (£90m worth) of leased vehicles this year. Vanarama now employ over 120 people including a network of nearly 50 territory based representatives. The cornerstones that Vanarama has built the business on, apart from very competitive pricing, are transparency, great service and a culture of market disruption. The sector Vanarama operates in is now governed by a very robust regulatory regime in the shape of the Financial Conduct Authority. Industry experts are predicting the broker network will reduce by 30-40%. That coupled with the fact that the construction sector is predicted to play a significant role in the economic growth expected in the next few years, means that with the steps Vanarama have taken to build their brand they are well placed to achieve their objective of doubling their sales to 10,000 leased vehicles in 2015 or, in other words, a finance turnover of £180M+.
For further information please contact:
Vanarama Football Conference
PR & Media Director
Senior Account Manager