Manarama - Lease A Van Save A Man
In 2018 Vanarama, The National League and Prostate Cancer UK embarked on a journey to raise vital funds and awareness for Prostate Cancer.
Vanarama changed the name of the The National League to The MANarama National League to highlight how many men were dying of prostate cancer in the UK. The campaign lasted 45 days to earmark the fact that 1 man dies every 45 minutes in the UK due to prostate cancer.
The campaign was a huge hit and what started as a simple campaign ended up with a £150k charity donation and a BT Sports Industry Award for Best Sponsor Campaign. Beating off global heavyweights such as Cadbury’s, Samsung and Budweiser in the process.
Manarama 2019 - The Legacy Continues
In 2019 our multi-award-winning campaign returned for its second year to raise even more money for Prostate Cancer UK. After the stellar campaign in 2018 – we once again changed the name of the Vanarama National League to the MANarama National League.
This time the campaign was fronted by football legend and Hollywood hard man Vinnie Jones who sat down to have a frank conversation about prostate cancer with PCUK Ambassador Errol McKellar. This was hugely popular gaining over 500k organic views across social media.
Vinnie also asked fans to give a donation and the nominate a friend to do the same which helped boost donations.
A Football First
In a standout moment in the campaign, we changed the colour of The National League ball to blue for one match to highlight our cause. The game involving Chesterfield and Notts County got widespread news coverage and again helped strong raise awareness for PCUK.
We also set the The National League clubs a challenge to raise as much money as possible for Prostate Cancer UK. If they accepted the challenge, they were entered into the hat to win a free minibus on us for their generosity. AFC Guiseley were the lucky recipients of the Minibus. Overall, the clubs helped raise £25k and along with our text donation service we’re now close to the £200k mark in funds raised for PCUK over the past two years.
Our campaign once again picked up an award this time winning Campaign of the Year at The Football Business Awards beating off the likes of Liverpool, Tottenham and Barcelona in the process!
**Prosate Cancer UK – Why We Continue To Fight. **
Prostate Cancer is now the biggest form of cancer in the UK and the biggest killer of men.
More than 11,800 men die from prostate cancer in the UK each year – that's one man every 45 minutes.
Prostate Cancer UK exists to stop men dying from the disease by raising enough money to help shift the science over the next 10 years & focusing on radical improvements in diagnosis, treatment, prevention & support.
Van Lease Experts & Proud National League Sponsors
At Vanarama, we call ourselves the van leasing experts and are proud to be an award-winning leasing broker.
As proud title sponsors of the National League, we've set up an affiliate scheme, which means you can bag £100 for your club if your fans or friends lease a van or pickup truck with us.