In addition to its legendary luxury cars, Mercedes-Benz has a reputation as a leader in the commercial vehicle world, making everything from great vans like the Vito and Sprinter, to the massive Actros trucks that pound up and down the nation's motorways each and every day.
But there's one area where the German giants have not previously been active… until now.
Meet the new Mercedes-Benz X Class, the three pointed star's first venture into the burgeoning pick up sector.
The company unveiled it's 'Concept X Class' this week and confirmed that a production version will be on sale by 'late 2017'. Much like VW's Amarok, the X Class will be sold through the company's commercial, rather than car division, but Mercedes has already confirmed that their new 'premium pickup' will be full of spec and attractive as a family vehicle.
Volker Mornhinweg, Head of Mercedes-Benz Vans, says: "We will open up and change the segment of mid-size pickups – with the world's first true premium pickup for the modern urban lifestyle. Our future X-Class will be a pickup that knows no compromise. Ladder-type frame, high-torque six-cylinder engine, and permanent all-wheel drive are compulsory for us. As an added value we bring safety, comfort, agility, and expressive design – in other words, everything that distinguishes vehicles bearing the Mercedes star. We will thus appeal to new customers who have not considered owning a pickup before."
While the concept of an 'ute' has long been popular Down Under, the pick up is becoming an increasingly common sight on British roads. With five seats, car like luxury and a loading bed that can be easily jetwashed after lugging even the messiest of loads, trucks like the Nissan Navara, Ford Ranger and Mitsubishi L200 are no longer the only niche models in the market. These utility vehicles are most definitely cool as well as capable.
Merc's top-of-the-range X Class will feature a V6 diesel motor with permanent four-wheel-drive, giving a payload of more than 1.1 tons and a towing capacity of up to 3.5 tons. They're also promising precise steering and a comfortable ride that will make it as practical in the city as it is on the farm.
With your appetite now whet, you only have to wait until around the time of X-Factor 2017 to be able to drive away in one of these yourself!