Published on Wednesday 02 December 2015 in Community News
We turn Non-League Day 2015 orange and raise £10,150 for Prostate Cancer UK
Hot off the press is our fundraising total for Non-League Day 2015 in support of Prostate Cancer UK. We're proud to announce that over £10,000 has been raised for the charity, smashing last year's total of £7735!
Non-League Day is an important event in our sponsorship of the Vanarama National League. It aims to encourage fans to watch their local non-league club during the annual international break where many Premier League and Football League clubs' players are on international duty. Importantly, it gives us a vehicle to raise some money for one of our favorite charities to boot.
With the support of clubs, players and fans from the Vanarama National League and support from personalities such as Chris Waddle, Tubes from Soccer AM and comedian David Schneider, we launched #WearTheWig. The campaign called on the football community to don an orange wig for which Vanarama would donate for every picture posted to Twitter.
The hugely successful campaign saw Vanarama partner with Prostate Cancer UK with support from The National League for a second year running.
"Supporting great causes such as Prostate Cancer UK, along with our other charities is important to everyone at Vanarama," says Vanarama managing director, Andy Alderson. "The support from clubs, players and especially the fans has been amazing this year, once again proving that when the football family come together, amazing things are possible".
James Beeby, Director of Fundraising at Prostate Cancer UK was delighted with the amount raised saying, "From clubs, players and fans from the grassroots game, National League and The Football League, to broadcast outlets such as BT Sport, so many people embraced the innovative #WearTheWig incentive on Non-League Day. That helped us raise money and awareness to combat a disease that affects one in eight men in the UK in their lifetime.
"Football is a wonderful way to reach out to men and their loved ones and this campaign is perfect example of what we call Men United - people joining together to fight a common opponent – prostate cancer. On behalf of all men affected by this disease I say thanks."
Full details of the #WearTheWig campaign can be found at www.vanarama.com/wearthewig including photos from the day.
The picture above is of Brand Director Steve Mark who presented the cheque to Daniel Richards, Senior Marketing Communications Manager at Prostate Cancer UK.