Vanarama Strengthens Squad For 2020

The UK's Number 1 vehicle leasing business announces key hires to accelerate growth in 2020.

Vanarama, the UK's number one vehicle leasing business, and best known for its football sponsorship, has bolstered its team with a number of senior hires across the company. In a strong demonstration of its ambition to accelerate growth and build out digital capability the firm has recruited some of the best talent across automotive, technology, and telecoms industries.

The significant additions to the Vanarama senior leadership arrive from respective industry powerhouses such as Barclaycard, ALD, Vauxhall and TalkTalk. These hires bring a wealth of experience and expertise that will enable Vanarama to continue to disrupt the automotive sector with consumer firsts. As the shift in the sector continues to move from ownership to usership these hires further show Vanarama's commitment to innovate and change the way people obtain vehicles for the better.


Felice Di Cello – Tactical Purchasing Manager

Having over 23 years' experience at ALD handling supplier relationships, specialising in manufacturer relationships. Felice will be supporting Vanarama's efforts to accelerate its already fast-growing personal car leasing business, helping it achieve a target of selling 50,000 vehicles a year.


Emily Walsh – Dealer Supplier Manager

Having delivered over 100,000 vehicles, and achieving sector leading NPS scores, Vanarama are keen to ensure that their ambitious volume targets don't come at the expense of delivering an excellent customer experience. Emily's experience with Vauxhall UK and her focus on managing SLAs with our key dealer and manufacturer partners will mean that Vanarama will continue to exceed customers' expectations.


David Hughes – Digital Product Owner

76% of Vanarama's customers leased last year without test driving or visiting a showroom. 87% of people visited the website on mobile devices and over 80% did so outside of normal business hours, so it is imperative Vanarama deliver a sector leading digital solution.  Having guided both Barclaycard and O2 to deliver best in class digital customer experiences, David's expertise will support Vanarama establish an industry leading digital experience for consumers.


Zarina Liew – CRM Manager

With over 50,000 vehicles currently live and in contract, Vanarama are determined to ensure that they reward loyal customers and incentivise them to return.  With five years managing TalkTalk's CRM for their renowned TV and mobile products, Zarina will help Vanarama deliver the first ever loyalty programme in its sector.

Andy Alderson, CEO and Founder at Vanarama said:

"We delighted to strengthen our line-up for 2020 and beyond by welcoming four industry leading experts to the team. It's great to welcome Felice, Emily, David, and Zarina as we gear up for further growth. They all have a wealth of experience and have fantastic futures ahead with us so it's great news for the industry and even better news for our customers."

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