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Cookies Policy

Introduction

Vanarama, a trading style of Autorama UK Ltd (referred to using "We", "Us", "Our" or the "Company"), is a company registered in England and Wales under company registration number (05137709) whose registered office address is Maylands Avenue, Hemel Hempstead, HP2 7DE, United Kingdom.

 

Vanarama are committed to protecting your privacy and we promise to treat information securely, fairly and lawfully. This page is designed to inform you about what 'cookies' are, how they are employed within our website, how to switch off cookies within your internet browser and some useful links for further reading on this subject.

 

Both we and our advertising partners use cookies and similar technologies on this website for various purposes. If you do not accept these, neither us nor our partners will serve you personalised advertising. You may however still receive advertising that is not targeted or is served by other third parties that are not affiliated with us. You can change your mind and revisit your consent choices at any time by returning to this site. To find out more about how we use cookies and what benefits they bring, please take a few moments to read this policy.

 

What Are Cookies

Cookies are small data files that a website sends to your browser, which then, with your consent, stores it on the device that you are using to browse the website to distinguish you from other users of our website. Cookies are useful because they allow a website to recognise a user's device and store some information about the user's preferences or past actions. By continuing to browse our website you will have consented to our use of cookies in accordance with your browser settings. Vanarama does not use technology that recognises do-not-track signals from your browser.

 

There are different kinds of cookies with different functions:

 

  • Session Cookies - are only stored on your device during your web session. They are automatically deleted when the browser is closed. An anonymous session ID is usually stored allowing you to browse a website without having to log in to each page. These cookies do not collect any information from your device;
  • Load-Balancing Cookies - ensure the content of a webpage loads quickly and effectively by distributing the workload access across several devices. Load balancers issue a cookie which defines a specific timeframe for session stickiness or session persistence. This is where the load balancer creates an affinity between a customer and a specific network server for the duration of a session. Each time the load balancer receives a request, it checks whether the cookie is present, and this helps us to improve user experience and optimise network resource usage. The load balancer assigns an identifying attribute to a user, typically by issuing a cookie or by tracking the user's IP details;
  • Persistent Cookies - are stored on your device in between sessions i.e. it remains there when you close your web-browser. The cookie can be read by the website that created it when you visit that website again;
  • Analytics or Performance Cookies - We also use 'analytics' cookies to help us make our website better for users who visit it regularly. They help us to understand users' likes and dislikes and ascertain how we can make improvements for you.
  • Essential Cookies - These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for such as obtaining a quote, logging into your account, or e-billing cannot be provided.
  • Functionality Cookies - These cookies give you extra functionality e.g. being able to ask us to remember your preferences (such as your username, language or the region you are in) and provide enhanced, more personalised features. For instance, a website may be able to remember your log in details so that you don't have to repeatedly sign into your account when using a device to access our website. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customise. They may also be used to provide services you have requested such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and cannot track your browsing activity on other websites
  • Tailored Content / Retargeting Cookies - These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of the ad campaign. They are usually placed by ad networks with the operator's permission. They remember that you have visited a website and this information is shared with third parties or parties we have asked to do so on our behalf. These cookies are called retargeting cookies and will remember that you have visited our website and enable us to serve you with ads when you are visiting other sites e.g. to remind you of products and services you were interested in or to tell you about special offers and discounts.
  • First-Party Cookies - are set directly by the website the user is visiting i.e. the URL displayed in the browser's address bar. The function of this type of cookie is to retain your preferences for a particular website for the entity that owns that website. They are stored and sent between our servers and your device's hard drive. These cookies may either be Session Cookies or Persistent Cookies and are not used for anything other than for personalization set by you;
  • Third-Party Cookies - are set by a domain other than the one the user is visiting. The function of this type of cookie is to retain your interaction with a particular website for an entity that does not own that website. These cookies are usually Persistent Cookies and are stored and sent between the third party's server and your device's hard drive.

 

To find out more about the way cookies work, how to see what cookies have been set and how to manage and delete them, please visit www.allaboutcookies.org

 

How & Why We Use Cookies

We use cookies to give you the best possible experience on our website. Cookies allow you to do many things such as log on to your online account, have us 'remember' your log-in preferences, apply for products and services online, and use financial tools such as our Eligibility Check calculator. We also use cookies and other similar technologies to collect anonymous information so that we can improve your experience when you use our services. This not only allows us to remember your preferences but helps:

 

  • make our websites work;
  • let you navigate between pages efficiently;
  • improves the efficiency of our website;
  • collect statistical information to assist us and our partners to learn how you, our customer, use both our and their products and services;
  • us to market to you and arrange content to match your preferred interests more quickly;
  • us to meet our contractual obligations to make payments to third parties when you purchase a product or service visiting our website from a site operated by those parties.

 

Cookies are used by us to safeguard your privacy when you're browsing our website. They also allow us to tailor the content of our website to suit your interests e.g. instead of displaying promotional messages about products or services you already have, they allow us to display other products or services you may be interested in.

 

When we include links to other websites, these will have their own privacy and cookie policies that will govern the use of any information you submit and as a result, we recommend you read their policies as Vanarama are not liable nor responsible for their privacy practices.

 

How We Improve Our Email

We use email analytics and reporting tools to see how many of our emails are opened and which links receive the most clicks. This helps us to improve our content and make our emails more relevant to you.

 

If you wish to unsubscribe from any marketing emails you receive from us, please click on the link located in the footer of any marketing email you've received from us.

 

What Types Of Cookies Do We Use

The types of cookies we use on our site are:

Cookie Categories

Cookie Description

Cookies We Use

Essential Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for such as obtaining a quote, logging into your account, or e-billing cannot be provided.

  • 'Session ID' cookies to maintain a user's session and allow data to be passed between different online forms, this cookie exists only for the duration of the user's session.

Functionality Cookies

These cookies give you extra functionality e.g. being able to ask us to remember your preferences (such as your username, language or the region you are in) and provide enhanced, more personalised features. For instance, a website may be able to remember your log in details so that you don't have to repeatedly sign in to your account when using a device to access our website. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customise. They may also be used to provide services you have requested such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and cannot track your browsing activity on other websites.

  • 'Safe Browsing' cookies provided by Google, Inc. allow us to verify with Google that the site is free from suspected phishing and malware pages;
  • 'Social Media' cookies provide our customers with the facility to link content on the website with a user's chosen social media platform. In order for this facility to operate, we use social media platform cookies which exist only for the duration of the user's session.

Analytics or Performance Cookies

These cookies let us monitor how our website is performing so we can make regular improvements and enable us to run tests on our website using different layouts so that we can improve user experience. These cookies do not collect information that identifies a person, as all information these cookies collect is anonymous and only used to improve how our website works.

  • 'MetaFAQ' cookies are used to maintain the user's session within our 'Frequently Asked Questions' area. They provide insight to us in what questions our users are asking and to enable us to optimise this facility for our users and ultimately improve the service we offer;
  • 'Analytics & Optimisation' cookies are used for website analysis and a testing platform to monitor and optimise the website. These cookies capture anonymous data about a user's journey and aggregate this data to analyse trends. These cookies last longer than the user's session so that we can understand whether a user is a first time, or a returning visitor;
  • 'Ad Tracking' cookies are used to measure the effectiveness of our online marketing campaigns;
  • 'Affiliate Tracking' cookies are used to measure the effectiveness of our affiliate network's marketing campaigns.

Tailored Content / Retargeting Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of the ad campaign. They are usually placed by ad networks with the operator's permission. They remember that you have visited a website and this information is shared with third parties or parties we have asked to do so on our behalf. These cookies are called retargeting cookies and will remember that you have visited our website and enable us to serve you with ads when you are visiting other sites e.g. to remind you of products and services you were interested in or to tell you about special offers and discounts. Other retargeting cookies, usually placed by ad networks, may remember terms you've used on search engine queries so that we can serve you with advertisements for products and services relevant to those search terms. Further information about advertising retargeting can be found here:

https://www.adroll.com/en-GB/learn-more/retargeting

  • 'Retargeting' cookies are used so that we may deliver advertisements to you after you have left our website. We work with third parties who may place cookies on your web browser to enable us (and other advertisers) to serve you with advertising based on your search activity. We do not use cookies for any other form of behavioural advertising. We may use the following companies for cookie-based retargeting advertising: Criteo and MiQ. If you opt-out of their cookies, you will be opting out of our retargeting advertising as a result. You can disable advertising retargeting cookies here: http://www.youronlinechoices.com/uk/your-ad-choices.

 

Summary Of Cookies Used

Below is a list of the main cookies set by Vanarama. Please note that we may modify or update our cookies and this list will be updated whenever this occurs.

 

Cookie Category

Cookie Name

Description / Purpose

Essential

Google Analytics

Used to distinguish users

Essential

Heap.io

Used to distinguish users

Essential

Oribi

Used to distinguish users

Functionality

Google Tag Manager

Used to manage tags

Performance

Facebook

Conversion tracking from Facebook & Instagram ads

Performance

Hotjar

Analyses browsing activity across website to establish user profile

Performance

TV Squared

Conversion tracking from TV Squared

Performance

Twitter

Analyses browsing activity across website to establish user profile

Retargeting

Criteo

User tracking in order to retarget with relevant ads through Google & Facebook Ads

Essential

Cloudflare

Used to identify trusted web traffic.

Essential

Cookiebot

Stores the user's cookie consent state for the current domain

Functionality

Sharethis

Saves the user's navigation on the website including what pages have been viewed and how long for

Essential

caranddriving.com

Supplies Vehicle video content and tracks user activity

Functionality

Ubisend

User tracking for interaction with chatbot

 

Web Beacons

Some of our web pages may use electronic images known as Web Beacons, including Web Beacons supplied or provided by third parties, alone or in conjunction with cookies to compile information about users' visits or uses of the site and any interaction with e-mails from Vanarama. Web Beacons are clear electronic images (sometimes known as clear gifs) that can recognise certain types of information on your device, such as cookies, time and date of page view, and a description of the page on which the Web Beacon resides. We use Web Beacons to operate and improve our website and e-mail communications. We may use information from Web Beacons in combination with other data we have about our customers to provide you with information about our products and services. These Beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

 

IP Addresses

When you visit our website, Vanarama collects your Internet Protocol ("IP") addresses to track and aggregate such information e.g. we use IP addresses to monitor the regions from which users navigate the website. IP addresses will be stored by in such a way so that you cannot be directly identified from the IP address.

 

How We Work With Trusted Third Parties

We may allow third party organisations to set cookies using this website in order to deliver services. If you would like more information about the cookies used by these third parties, as well as the website of the Cookie provider, where you can visit to find details on how to opt-out, please see the table below:

 

Cookie Category

Cookie Name / Provider

Description / Purpose

Functionality

adnxs.com

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Functionality

agkn.com

This cookie is used by the website's operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site. It presents the visitor with relevant content and advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.

Functionality

avocet.io

This cookie is used to optimize ad relevance by collecting visitor data from multiple websites – this exchange of visitor data is normally provided by a third-party data-centre or ad-exchange.

Performance

bing.com

Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.

Retargeting

bluekai.com

Registers user's data and anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. Used to present the visitor with relevant content and advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.

Functionality & Performance

caranddriving.com

Registers a timestamp with the exact time of when the user accessed & left the website. Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used by Google Analytics to calculate the duration of a website visit, throttle request rate and speed of requests to the server.

Retargeting

collector-3013.tvsquared.com

Used by Piwik Analytics Platform to identify the visitor on repeat visits to the website. Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that the visitor is shown the same advertisement.

Retargeting

criteo.com

Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.

Performance

crwdcntrl.net

Collects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.

Functionality

disqus.com

Identifies the visitor across devices and visits, in order to optimize the chat-box function on the website. Necessary for the functionality of the website's comment-system.

Functionality & Performance

doubleclick.net

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficiency of an ad and to present targeted ads to the user and to check if the user's browser supports cookies.

Essential

encapture.me

This cookie is used in context with load balancing - This optimizes the response rate between the visitor and the site, by distributing the traffic load on multiple network links or servers.

Functionality & Retargeting

eyeota.net

This cookie is used to assign the visitor to a specific server - this function is necessary for the functionality of the website. Collects data on user visits to the website, such as what pages have been accessed

Retargeting

facebook.com

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Essential & Functionality

fast.wistia.net

Collects data on visitor interaction with the website's video-content - This data is used to make the website's video-content more relevant towards the visitor. Used by the website to track the visitor's use of video-content - The cookie roots from Wistia, which is Essential for providing video-software to the websites.

Functionality

fiftyt.com

Registers the visitor's preferences and navigation across multiple social media platforms. This is used to present the visitor with relevant advertisement.

Functionality

go.affec.tv

Collects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorise the user's interest and demographic profiles in terms of resales for targeted marketing.

Retargeting & Performance

google.com

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.

Functionality & Performance

google-analytics.com

Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels and Google Analytics Tracking Code that logs details about the visitor's browser and computer.

Functionality

heapanalytics.com

Collects data on visitors' behaviour and interaction - This is used to optimize the website and make advertisement on the website more relevant.

Performance

hubspot.com

Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

Functionality, Performance & Retargeting

linkedin.com

Used by the social networking service, LinkedIn, for tracking the use of embedded services. Tracks visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences including language versions of websites.

Retargeting

mathtag.com

Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.

Functionality

ml314.com

Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads. Used to present the visitor with relevant content and advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.

Essential

nr-data.net

Preserves users states across page requests.

Performance

oribi.io

This cookie monitors user's session across multiple pages on a single website. It collects information such as the channel you came from, the pages you visited.

Functionality

r3engage.com

This cookie is used to reengage with users on the website dependant on behaviour.

Functionality

rlcdn.com

This cookie registers data on the visitor. The information is used to optimize advertisement relevance. Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.

Functionality

sharethis.com

Facilitates the sharing function on the website. Allows websites to track and target the user with advertisement based on the user's likes and shares. Track visitor's website navigation and preferences for internal statistics and marketing. Registers the visitor's preferences and navigation across multiple social media platforms. This is used to present the visitor with relevant content and advertisement. The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.

Functionality

soundcloud.com

This cookie allows users to embed files or other content onto the website, this function can be limited to specific visitors. Used by audio-platform SoundCloud to implement, measure and improve their embedded content/service on the website - The collection of data also includes visitors' interaction with embedded content/service. This can be used for statistics or marketing purposes.

Functionality

tapad.com

Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user. This cookie is set by the audience manager of the website to determine the time and frequencies of visitor data synchronization - cookie data synchronization is used to synchronize and gather visitor data from several websites.

Functionality

uipglob.semasio.net

Enables the visitor to share content from the website onto social media platforms or websites.

Functionality

visualwebsiteoptimizer.com

This cookie is set to make split-tests on the website, which optimizes the website's relevance towards the visitor – the cookie can also be set to improve the visitor's experience on a website.

Functionality & Retargeting

weborama.com

Contains a visitor ID - This is used to identify the visitor upon re-entry to the website. Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Used by the advertising platform Weborama to determine the visitor's interests based on pages visits, content clicked and other actions on the website.

Functionality, Performance & Retargeting

youtube.com

Stores the user's video player preferences using embedded YouTube video. Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

Functionality

zeotap.com

Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.

Tags, Local Storage

We also use tags and local storage to help us enhance your browsing experience.

 

Tags are a small piece of code which are placed on our website and collect data from our website. They will not be stored on your browser; however, they may use cookies which could be placed on your browser.

 

Local storage is stored locally on your device browser like cookies, history, bookmarks, etc. It contains 'name/value' pairs (i.e. postcode / "HP2 7DE", surname / "Taylor") and the web page can only access data stored locally within its domain. Information collected by local storage is not sent to an internet server, unlike cookies, unless there is a specific reason for us to store the data collected (e.g. for analytics purposes).

 

If you would like further information on cookies and local storage, please visit:

 

 

What Happens If You Disable Cookies, Tags & Local Storage In Your Browser

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. Most web browsers automatically accept cookies, but you do not have to accept cookies and you may at any time reject or block the use of cookies and delete all cookies currently stored on your device. You can prevent the use of cookies and local storage by changing your internet browser settings. Please refer to your browser vendor's website for details on how to do this as different browsers have different procedures for disabling the use of cookies and local storage.

 

You can disable retargeting cookies for advertisements here: http://www.youronlinechoices.com/uk/your-ad-choices.

 

Cookies Within Mobile Applications

Only essential cookies are used by us within our mobile applications. You will not be able to opt-out or delete these cookies because they are critical to the functionality of the application. These cookies will not be shared with any other application on your mobile device.

 

Frequently Asked Questions

How can I manage my cookie preferences?

For more information about how to amend your preference for tailored content cookies, please refer to https://www.aboutcookies.org.uk/managing-cookies

 

Can I opt-out of all cookies?

You can opt-out of all cookies through your browser settings. Your browser's help function will tell you how to do this.

 

Please note however that cookies are often used to enable and improve certain functions on our website. If you choose to turn certain cookies off, it is likely to affect how our website works e.g. if your browser is set to disable 'session' cookies, you will still be able to view our website but you won't be able to log on to your My Vanarama account.

 

Can I opt-out of Vanarama ads I see on other websites?

Some of the third party advertising networks who help deliver these adverts allow you to opt out of receiving advertising from their network by using the Your Online Choices link: https://www.youronlinechoices.com/uk/. For further details, please visit the Your AdChoices link: https://youradchoices.com/

 

Contact Us

We're here to help you answer your queries and we're always looking for ways to help us improve so please help us in telling us how we could do better for you. If you require any further information on anything in this policy or wish to contact us or our Data Protection Officer (DPO), our contact details are:

 

Registered Office Address:          Vanarama

Maylands Avenue

Hemel Hempstead

HP2 7DE

United Kingdom

 

Telephone Number:             01442 838 192

 

Email Address:                      [email protected]

 

DPO Contact:                        Valerie Marot

 

DPO Email Address:                  [email protected]

 

 

Changes To Our Cookie Policy

This cookie policy is subject to change at any time. It was last changed on 30th March 2020. If we make any changes to this cookie policy, we will publish the revised cookie policy on our website and we will update the date on which it was last changed.