They say better late than never and in 2018 Hyundai arrived in the compact SUV market with the most outrageously styled Hyundai the world has ever seen. Going big is the only way to get noticed, so the ‘vanilla’ brand was keen for Kona to change its perception and attract a whole new set of buyers. Now, for 2020, the SUV is back, remaining relatively unchanged from the 2019 model year save for new adaptive cruise control now available in the highest trim level, plus a new interior colour option and small price bump across the range.
Kona Hatchback: The Kona is Hyundai’s smallest SUV, positioned below the very popular Tucson and 7-seat Santa Fe in the company’s line-up. Hyundai is aiming to appeal to the style-conscious buyer, having sprinkled it with some distinctive styling features around the car in an attempt to set it apart from the opposition.
Kona Electric Hatchback: With the Kona already proving majorly popular in its petrol, diesel and electric variants, a Hybrid seemed inevitable and was launched in 2018. The hybrid model only really has the Kia Niro and Toyota C-HR as hybrid SUV rivals and the Kona’s long driving range (up to 258 miles) and spunky driving personality make the 2020 Hyundai Kona Electric one of the best electric vehicles on the market today.
The subcompact SUV space is crowded and competitive, but the Kona manages to stand out. Not only is there the equally stylish Nissan Juke and Renault Captur, but there are also accomplished rivals like the Volkswagen T-Cross and Seat Arona, Mazda CX-3, and the similar Kia Stonic. The Kona offers lots of kit lower down in the range but if you enjoy driving you should opt for the Ford Puma or Mazda CX-3. Alternatively, if you want practicality then look further towards the Skoda Kamiq or Volkswagen T-Cross. If you’re willing to sacrifice space in exchange for style then the Kona is definitely worth a look. As competitive as this segment may be, the Kona is still among the best you can buy.
“The best moments in life are the ones in which the world doesn’t shape us – but we shape it. That’s why the Kona offers a cutting-edge combination of style, technology and performance to help you define it according to your rules.”