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Small business owners learn more about Citroen on Discovery Channel

Published on Tuesday 04 June 2013 in Van News

Inquisitive van buyers who want to unearth more details about the Nemo, Berlingo, Dispatch and Relay should tune into the Discovery Channel where Citroen's latest advertising campaign is just beginning. The campaign will see Citroën Vans sponsor over 235 hours of programming per month on the Discovery Channel; Discovery Science and Discovery History.

Targeting the small business owner, there will be 80 second indents on the Citroen Nemo, Berlingo, Dispatch and Relay each hour as openers, closers and break bumpers across the documentaries shown on the channel.

Mark Lynch, Citroën's marketing manager for fleet, business & commercial vehicles told Automotive Management magazine: "Citroën is always looking for original ways to promote our LCV range and to reach a wider van buying audience, including key small business owners.

"With this latest campaign we have adopted an innovative creative route, using characters that might be found in documentaries, taking them out of their natural environment and putting them into a Citroën showroom.

"These characters then explore the features and benefits of Citroën van models in a way that will catch the imagination of potential buyers."

If the ad campaign whets your appetite for a Nemo, Berlingo, Dispatch or Relay why not discover our deals.

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