BMW introduced the 1 Series in 2004. Traditionally, BMW’s junior car has always been unique in its segment with its rear-wheel-drive offering. Recently, the manufacturer controversially decided to go more mainstream making the new generation of the car available in front-wheel-drive too, just like all of its rivals.
By losing its USP you could expect the 1 Series to become like any other hatchback & become a bit boring. But in fact, it was a chance for BMW to completely repackage the car with a blank sheet of paper. The manufacturer chose to offer more space inside, a bigger boot, as well as enabling 1 Series to offer a similar price point to competitors such as the A-Class & go toe-to-toe with the very best of the family hatchbacks.
New underpinnings on the 1 Series have enabled BMW to cut down the length of the car while boosting interior space compared with the older model, a win-win for small families & those using the car primarily around town.
Under the skin, you will find the same platform as in the Mini Clubman & the BMW 2 Series Active Tourer MPV. BMW hopes that the changes it has chosen to make in the 1 Series will be enough to bring the model back up to scratch against the popular Volkswagen Golf, Audi A3 & Mercedes-Benz A-Class, as well as cheaper (yet still highly accomplished rivals) such as the Ford Focus, Kia Ceed, & Mazda 3.
“The arrival of the all-new BMW 1 Series heralds the dawn of a new era for this successful model that has consistently combined handling excellence, practicality, technology & quality.
‘Now in its third generation, the BMW 1 Series features a dynamic design, roomier interior, a raft of cutting-edge technologies as well as BMW’s trademark agility & superior performance.”