It mightn’t be possible to relive the buzz of a childhood Christmas morning as an adult, but there are surely a handful of events that come close. Buying your first home, welcoming a new pet, or perhaps upgrading your motor?
Looking at 14 of the most positive life events, analysing a total of 25,234 online mentions across 11 social platforms, we can see exactly where buying a new car sits on the scale.
Getting A New Car Is The Third Most Positive Life Event
By our research, getting a new car is good enough for bronze. Only two life events came out more positive – moving into your first home (with positive online posts accounting for 41% of all mentions) and doing a good deed. For the latter, nearly half of all posts (47%) were positive.
The top three beat the likes of work promotions, birthdays and even the arrival of a first child – bizarrely, only 32% of newborn announcements were positive.
Of the 1,925 posts mentioning new parents or firstborns, only 610 were considered positive. By percentage (32%), that score is matched by tweets and statuses on your lifelong team doing well – 1,844 posts on Premier League and Champions League success returned 590 cheery mentions.
For the full figures and split of positive, negative and neutral mentions, explore our interactive tool.
Only A Quarter Of Posts Mentioning The Lottery Are Positive
Winning from a scratchcard or the lottery returned a positive proportion of only 25%. However, the percentage of negative mentions was the joint lowest in our study (5%), while neutral posts accounted for 70%.
Only a fraction higher are festivals, hot weather and holidays, with upbeat posts of each accounting for less than one third of their total mentions.
There were also some interesting revelations towards the middle of the scale, where new kitchens return a better score than getting married or welcoming a new pet. That could be explained by the impact of lockdowns on leaving the house and spending money on anything other than the weekly shop or long-overdue home improvements.
Terms and phrases relevant to the 14 life events were analysed across 11 online platforms, including Facebook, Twitter, Instagram, Vimeo and Tumblr. In all, 25,234 mentions were included in the research.