Vanarama Research Reveals Just How Important First Impressions Are For New Business.

Recent figures from Hudson Contractrevealed that weekly earnings for tradespeople across the UK fell by 3.2% in June. The recent decline reveals just how challenging business conditions are for tradespeople amidst the ongoing economic and political uncertainty. With competition for business proving so fierce, the importance of making a good first impression to win clients has become even more important – one that tradespeople cannot ignore.

Here at Vanarama, we want our tradespeople to win as much new business as possible. That's why we surveyed almost 1,000 UK homeowners and asked them what they look for before hiring a tradesperson. The research revealed a whopping three quarters (75%) judge a tradesperson on their van and personal appearance before anything else, so it's important to have this nailed on.

With the 69 plated vans hitting the road this September – available to lease through Vanarama – we want to help our tradespeople hammer 'homme' a good first impression, which is why we have created 'The Tradesman's Entrance' – a bespoke fragrance that bottles the confidence of arriving at a job in a brand-new van.

The idea of 'new van confidence' is not to be sniffed at, with the research also revealing that over half of homeowners (54%) said the age of a vehicle was important in affecting their confidence in a tradesperson. Whilst four in five (80%) admitting that a tradesperson driving a presentable van was likely to affect whether they would recommend a tradesperson to friends or family.

For the scent itself, parfumiers have taken tradesmen's favourite new van elements such as the dashboard, seat fabrics and plywood, and replicated their smells using sandalwood, oud and musk.

To support the launch of 'The Tradesman's Entrance', Vanarama has enlisted Ewen MacIntosh, best known for his role as 'Keith' in The Office, to create a spoof fragrance ad. Putting the likes of Chris Hemsworth and David Gandy to shame, the ad shows how tradesmen can make a real entrance in any situation.

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