Published on Thursday 01 February 2018 in Van News
Dirty old vans will cost tradespeople business...
Did you know that 75% of homeowners are less likely to hire a tradesperson if their van has clearly seen better days? It's true…check out the full results of our exclusive survey below for more insights on how a dirty old van could cost tradespeople business.
Our research has revealed how dirty old vans could cost tradespeople money, with 75% of homeowners saying that turning up in a van that had clearly seen better days would mean they were less likely to offer them the job.
More than just transport
We get it! A van is so much more than just a place to keep tools: it's a mobile billboard, a place to do invoices. But it's time van drivers realised a van was part of their personal brand.
- A whopping 70% of homeowners said they wouldn't have any confidence in a tradesperson whose van didn't have their logo on it.
- And almost half (44%) would question both the professionalism and the quality of the work done by someone driving an unpresentable old van.
But it doesn't stop there:
- A further 43% said they would immediately assume a tradesperson's work is sub-standard
- 37% would find themselves wondering how much business a tradesperson gets
- 35% would begin questioning a tradesperson's reliability even before they opened their mouth.
And what about a tradesperson's behaviour - how would that affect a homeowner recommending them?
- At the top with 96% is being on time - there's no excuse, right?
- 95% said cleaning up after themselves was really important.
- 95% said being polite and friendly went a long way.
Show up, look smart, work hard
And with 362,149 new vans registered in 2017 – and the market on track for a similar figure in 2018 – that means over 700,000 brand-new vans driving around hoovering up all the work with their gleaming paintwork! That's because 80% of homeowners revealed that a dirty old van would also stop them from recommending a tradesperson to a friend.
Andy Alderson CEO & Founder at Vanarama said: "There's important feedback for tradespeople here: homeowners want a tradesperson to show up, do a good job, and look smart while they're doing it. The data is clear on what you need to do if you want to land the work – get a new van, sign-write it and keep it looking presentable. If you don't, there are over 700,000 new vans being driven around by other tradespeople looking to swoop in – and 75% of homeowners will let them if your van isn't up to scratch."