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The smarter the van, the richer the driver

Published on Thursday 01 February 2018 in Van News

The smarter the van, the richer the driver

Dirty old vans will cost tradespeople business...

Did you know that 75% of homeowners are less likely to hire a tradesperson if their van has clearly seen better days? It's true…check out the full results of our exclusive survey below for more insights on how a dirty old van could cost tradespeople business.

Our research has revealed how dirty old vans could cost tradespeople money, with 75% of homeowners saying that turning up in a van that had clearly seen better days would mean they were less likely to offer them the job.


More than just transport

We get it! A van is so much more than just a place to keep tools: it's a mobile billboard, a place to do invoices. But it's time van drivers realised a van was part of their personal brand.

  • A whopping 70% of homeowners said they wouldn't have any confidence in a tradesperson whose van didn't have their logo on it.
  • And almost half (44%) would question both the professionalism and the quality of the work done by someone driving an unpresentable old van.

But it doesn't stop there:

  • A further 43% said they would immediately assume a tradesperson's work is sub-standard
  • 37% would find themselves wondering how much business a tradesperson gets
  • 35% would begin questioning a tradesperson's reliability even before they opened their mouth.

And what about a tradesperson's behaviour - how would that affect a homeowner recommending them?

  • At the top with 96% is being on time - there's no excuse, right?
  • 95% said cleaning up after themselves was really important.
  • 95% said being polite and friendly went a long way.


Show up, look smart, work hard

And with 362,149 new vans registered in 2017 – and the market on track for a similar figure in 2018 – that means over 700,000 brand-new vans driving around hoovering up all the work with their gleaming paintwork! That's because 80% of homeowners revealed that a dirty old van would also stop them from recommending a tradesperson to a friend.

Andy Alderson CEO & Founder at Vanarama said: "There's important feedback for tradespeople here: homeowners want a tradesperson to show up, do a good job, and look smart while they're doing it. The data is clear on what you need to do if you want to land the work – get a new van, sign-write it and keep it looking presentable. If you don't, there are over 700,000 new vans being driven around by other tradespeople looking to swoop in – and 75% of homeowners will let them if your van isn't up to scratch."